Cabela’s has recognized a select group of its merchandise suppliers for superior performance and partnerships throughout 2015.

“Strong relationships with our vendor partners ensure we can provide our customers with the quality products and service expected of Cabela’s,” said Roger Verhulst, Cabela’s SVP/Chief Officer of Merchandising. “This select group demonstrated an unshakable commitment to meeting the needs of our customers and our company as we continue to grow. We are pleased to recognize these partners and show our appreciation through Cabela’s Vendor of the Year Awards.”

The company presented the Vendor of the Year Award to its top merchandising partner for overall performance and collaboration with Cabela’s. Additionally, Vendor of the Year Awards were presented for the company’s Hunting, General Outdoors and Softgoods divisions. These awards were earned by select partners based on several specific measures directly influencing sales, customer-service goals, inventory, margin and other contributing factors.

Cabela’s Vendor of the Year award winners:

  • Cabela’s Overall Vendor of the Year: Vortex Optics
  • Hunting Vendor of the Year: Benelli USA
  • General Outdoors Vendor of the Year: St. Croix Rod Company
  • Softgoods Vendor of the Year: Sitka Gear