C4 Waterman said it has assembled an all-star sales team to service accounts across the US mainland, Hawaii and Canada.
“I am truly excited about this team,” said C4 Waterman Global Sales Manager Ty Zulim at C4 Waterman's new California distribution center, “Each of these reps share my passion for the brand and providing quality service for their accounts.”
C4 Waterman will show at the Surf Expo, January 12-14 in Orlando, Florida (Booth #2097), and the Winter Outdoor Retailer Show, January 19-22 in Salt Lake City, Utah (Booth #38142).
Back in August 2007, C4 Waterman was the first sport-specific SUP company to host at a trade show, a time that would become known as the birth of the industry.
“We are thrilled to once again lead the way by presenting C4’s groundbreaking 2012 collection at both venues this month,” added Zulim. With a dozen revolutionary new SUP boards and paddles on tap for all abilities and water types, the line also includes C4’s new SUBNine roster of short high-performance hard boards and Rigid AirCore inflatables.
While the Florida show is a seasonal go-to for the paddle-sports community, the winter show in Utah has yet to receive industry recognition, until now.
“Our corporate vision,” says C4 CEO and co-founder Todd Bradley, “is to support the consumer and retailer year round with the latest in technology and innovation. Given the purchasing trends in our industry, we feel being at the Winter OR will provide the retailer with shorter lead times in ordering, especially for those that might have been fence-sitting at this past summer’s OR. We are looking forward to a year of converting innovation into sales.”
C4 Waterman USA Representative Roster
East Coast
Scott Sullivan is an accomplished whitewater kayaker and sea kayaker, former rep for Lotus Designs/Patagonia, Pyranha and P&H Kayaks. He lives in Saluda, NC in the mountains of Western North Carolina, where he's quickly converting his whitewater skills to the stand-up paddleboard.
Steve Rogerson is an outdoor industry veteran (since 1988), with sales and marketing experience with Patagonia, Lotus Designs and Ralph Lauren. In addition to C4 Waterman he reps Horny Toad, Nau and Asolo. He has spent a lot of time in the water: sailing, windsurfing, whitewater and sea kayaking and surfing. He lives in Indiana, PA and New York, NY and speaks fluent Canadian.
West Coast and Mountains
Greg Miranda is an avid waterman, growing up in sunny So Cal, he's enjoyed surfing, fishing, freediving, and paddling at an early age. He's worked for company's such as: Surftech, Sakal Surfboards, and also reps for the Motocross industry as well. He enjoys getting in the water anytime he can and loves the workout flatwater SUP provides him in the local harbors of Huntington and Newport Beach.
Pacific Northwest and Rocky Mountains
Ted Keyes is a performance-driven sales representative (since 1996) with a proven record of achievement in his territory. Ted is also an accomplished outdoor enthusiast.
Hawaii
Deano Kiyohara is a 36 year industry veteran. An accomplished rep in the outdoor industry who has worked for Raichle, Tyrolia, Head Ski, Smith, Reflex, Bower, Nike Golf to name a few. Deano brings a trove of sales experience to C4 and has worked with National Accounts as well as small speciality dealers.
Canada
Todd Lawson is one of those jack-of-all-outdoor-sports kind of guys. Living in Whistler, BC. He tries to ski 50-80 days every winter, and in the summer he can be found climbing, hiking, biking, golfing, kayaking, canoeing and of course stand-up paddling whenever possible. He is currently a co-publisher and photo editor of Mountain Life Magazine in the Coast Mountains of British Columbia. He is also a professional photographer and active freelancer. Through his connections in the publishing world, Todd has a keen interest in showcasing SUP as a legitimate outdoor sport and recreational pursuit, helping further spread the growth of the sport.
