Buttermilk Mountain Apparel, a 2015 startup brand making contemporary outdoor apparel for women, officially launched with its first line of women’s mountain bike apparel. The brand is made by women, for women.

Buttermilk’s inaugural line is built around a focus on natural fibers, fun yet wearable colors and patterns and the all-important fit.

The complete line is available at buttermilkapparel.com and in a traveling pop-up shop – a yellow and white 1962 Shasta Compact trailer – cruising around the Mountain West, Pacific coast.

Photo courtesy Buttermillk Mountain Apparel