Gaming business media outlet Business of Esports and YouGov announced a new partnership, making YouGov the Business of Esports’ exclusive research and data analytics partner.
With the partnership, YouGov will become an official sponsor of the weekly Business of Esports live stream with proprietary esports and gaming industry insights.
“At the Business of Esports, we know that good data and deep insights are essential in an emerging market in order to make the right decisions and this is why I am delighted that we are partnering with YouGov to provide new ways to bring value to our audience,” said Paul “The Profit” Dawalibi, CEO, Business of Esports.
YouGov will also sponsor the Business of Esports Minute—a weekly video that highlights important gaming industry news and business insights.
“We are excited to partner with the Business of Esports to showcase the wide range of solutions and vast insights YouGov provides,” said Ben Paro, Sales Director, YouGov. “Our investment in research for the Esports & Gaming sector combines the best of what YouGov can do to meet the growing demand for trustworthy and contextualized insights on gamers and esports’ audience worldwide.”
Logo courtesy Business of Esports, YouGov
