Burton unveiled its US Snowboard Team Uniforms for the upcoming 2010 Winter Olympics. The uniforms were made through a partnership with the Gore-Tex brand, the official fabric of the 2010 US Snowboard Team's Olympic outerwear.
In making the uniforms, Burton said it held a roundtable discussion with top pro-snowboarders and Olympic hopefuls Elena Hight, Mason Aguirre, Danny Davis, Kevin Pearce, Jack Mitrani, Luke Mitrani, Steve Fisher, Scotty Lago, and Louie Vito to review design concepts for the outerwear before arriving at the final creation.
“Since its inception, Burton has been a rider driven company,” said Jake Burton, Founder and Chairman of Burton Snowboards. “For the creation of the US Snowboard Team uniform, we listened carefully to the riders' needs and used their input to ensure that the final fit, fabrics and overall design would maximize their performances and take these riders to the podium. It was also absolutely critical to ensure these Olympic uniforms were worthy of bearing the Burton name.”
“The Olympic team is made up of the best riders in the world and they demand the best in functionality and performance,” says Brad Hill, NA Snowsports Marketing Leader. “As the leader in technical fabrics, our number one priority at Gore is to make sure our products are best in class. By blending Burton's unique style with the unbeatable comfort and protection found in Gore-Tex fabric we are confident the uniforms will enable riders to stay focused on the challenges of the event itself, and not on the distractions bad weather can bring.”
Burton is supplying the official uniforms for the Chinese and Finnish snowboarding teams for the 2010 Winter Olympics.
