Burton’s newest subsidiary, Analog Clothing, is moving from Vermont to Southern California in early spring of 2004. Analog just finished placing its fall line in stores and is currently looking for a suitable location in Orange County for its new headquarters.

Burton’s independent SoCal sales agency led by Laurent Vrignaud, The Analog marketing team, and the Gravis marketing team will all be sharing the new space.

“Burton Snowboards’ roots are firmly planted in Vermont,” said Laurent Potdevin, the company’s president, “and the company will stay here indefinitely. At the same time, the West Coast is an extremely important market for us, and we’ve wanted to establish a stronger presence there for years.”

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