Burton's president Laurent Potdevin will assume the title of president and CEO, formalizing his role overseeing all Burton brands and shared services on a global level including Burton Snowboards, Gravis, R.E.D., ANON, Analog and The Program. Since Jake Burton Carpenter founded the company in 1977, he has been the sole CEO.
“I couldn't be more stoked about this promotion for Laurent,” says Jake. “Laurent has worked hard and been tough, but fair in his leadership. He has made us all better at what we do. I have been here close to 30 years, and in that time I have never felt that someone was deserving of the CEO title until now.”
Laurent earned this unprecedented promotion by making an impressive impact on the company as Burton's president and COO. Working closely with Jake, Laurent led the company to continued success by capitalizing on new and existing opportunities. Since Laurent became president in 2002, Burton has grown exponentially in key business categories, made its first acquisition in the purchase of Four Star Distribution's snow brands, opened a Southern California office, launched the Analog streetwear brand and opened its first retail stores in New York City and Tokyo.
“I have had the great fortune to work side by side with Jake for over ten years,” said Burton president and CEO, Laurent Potdevin. “Managing a privately held company with such a unique culture and exceptional opportunities is an amazing challenge. This role will allow me to focus on a rapid growth plan not only for Burton but for our family of brands.”
As for Jake, he's not going anywhere. He'll still be at Burton doing his thing – riding, testing product, and working with everyone at the company on taking Burton to the next level. Laurent will continue to report to Jake, whose official title will now be chairman and founder, or just 'Jake' as he prefers.
