In a concerted effort to reorganize the companys infrastructure, Burton has cut less than 2% of its global employee base. Cutbacks pertained solely to the companys North American staff. The decision has allowed Burton to reinstate salaries and merit increases that were reduced eight months ago due to the economic downturn.


“Burton continues to lead the industry, which is in better shape than it was one year ago,” says Burton CEO Laurent Potdevin. “Layoffs are always difficult, but in today’s changing marketplace, some restructuring was necessary to maintain our investments in product development and marketing.”


Following staff reductions, Burton currently employs over 600 people in North America, while its total global headcount tops 950 employees.


“This hasnt been easy for anyone,” says Jake Burton Carpenter, founder and chairman of Burton. “It’s still a very challenging marketplace, but with the best product, team and marketing in the industry, we will get through this stronger than ever.”