Burton will enter the Spring/Summer months with the launch of 'Burton Life' 2006 Spring/Summer men's apparel collection. The first line of its kind from a snowboard manufacturer, Burton Life is designed to give “loyal riders what they have been asking for while reaching others that embrace what the snowboarding lifestyle represents.”
“The launch of Burton Life is a natural evolution for Burton that is grounded in the strength of our brand, our leadership in the industry and the demand from riders,” says Burton's President, Laurent Potdevin. “We are excited to apply Burton's legendary design and quality to our first full-range, trend-setting apparel line for all seasons.”
Burton Life is a collection of knits, wovens, cargo shorts, denim, premium hoodies and street jackets.
“Riders want clothing that they can wear off the mountain that speaks to their lifestyle. Burton Life reaches those riders as well as new customers who want fresh, design-driven pieces that set them apart from the masses,” explains Greg Dacyshyn, Vice President/Creative Director of Product for Burton. “The line builds on our roots in snowboarding and our high-quality design, materials and construction for the perfect blend of function and fashion.”
“Burton Life is doing in first season what Burton has been doing for years — pushing the limits, thinking outside of the box, and coming up with new ideas, treatments, and fresh products,” says Burton Global Team rider Keir Dillon.
Burton Life will be available at select retailers in February, 2006.
