Burris Company, Inc. known for its precision-made optics under the Steiner and Burris brands, announced Logan Holtz as its new digital marketing and social media manager. Holtz will lead Burris Company Inc.’s U.S. digital marketing and social media efforts for both Burris and Steiner Optics.
A lifelong passion for the outdoors and previous occupation as a mobile marketing specialist and business intelligence analyst at Cabela’s have given him the tools and experience necessary to be competitive within the industry and reach customers through digital media.
“Growing up in a small town in northern Wisconsin meant basically living outdoors,” said Holtz. “I am thrilled to work with Burris because I grew up using Burris optics and know its reputation of creating high-quality products and am excited to tell that story in the digital space.”
Holtz holds a Bachelor of Business Administration with an emphasis in marketing from The University of Wisconsin-Madison and is also the co-owner and co-designer of Paddle Kicker.
“Burris welcomes Holtz and his contributions to the team,” said Director of Marketing Ryan Hennig. “Marketing efforts have changed a lot in the past decade and we strive to stay ahead of the curve. We expect Holtz’s experience and fresh digital marketing knowledge will help elevate us to a new level and give us a competitive advantage.”
