Burris Company, Inc. the maker of optics under the Steiner and Burris brands, appointed Todd Fulton as the company’s newest sales manager. Fulton will be responsible for executing long-term sales and channel initiatives in the U.S.

“Our sales team is a driving force,” said Burris Company SVP of Sales Paul Carey. “Fulton’s familiarity with the Burris and Steiner brands, lifetime of sales experience in our industry and passion for the outdoors are exactly what we were looking for in a new sales manager. We are a company with big goals and we welcome Fulton’s shared ambition.”

Fulton, a Colorado native, was raised in a family who owned a sporting goods store and joins Burris with more than 25 years of combined sales and retail experience. Additional past experience at Jim Ferry and Associates included managing Law enforcement agencies and distributors, independent retailers, buy groups and chain and box and distribution channels of business.

“It is a privilege to join the Burris and Steiner team,” said Fulton. “Working at a company that shares my passion for shooting and the outdoors while also living in my home state is a perfect scenario. Nothing drives me to succeed more than watching my kids enjoy the outdoors and I look forward to bringing that drive with me to work everyday.”

Founded in 1971 and headquartered in Greely, CO, Burris Company offers a complete line of premium optics, including riflescopes and sights for hunting, competition and law enforcement; plus handgun scopes, binoculars, spotting scopes, mounts and accessories.