Legacy optic manufacturer Burris hired Alberto Corbetta as VP strategic brand and product marketing.
Burris said Corbetta brings to the position a high-level experience in the optics industry. Corbetta, hailing from Italy, joined the Beretta group and moved to Colorado in 2013, where he worked for the Burris marketing team.
In 2016, Corbetta transferred to Germany to work at Burris’ sister company Steiner Optik, moving up the ranks with increased responsibilities involving Steiner marketing, product management and product development, including developing and implementing a new product range at Steiner that introduced new technologies to support growth.
Over the previous eight years, Corbetta’s work spanned marketing and global branding to product management and development, including leading engineering teams within Beretta’s optics division.
Corbetta’s new position at Burris is responsible for global branding, marketing and product management.
Photo courtesy Burris
