Los Angeles-based Bulls Bikes USA hired Rob Kaplan as head of sales. Most recently, Kaplan was VP of sales at Alta Cycling Group. Before that, he held leadership roles at Accell North America, Currie Technologies and Bell Sports.
“We are excited to welcome Rob to the Bulls Team,” said Fernando Endara, commercial manager at Bulls Bikes USA. “His extensive industry experience, proven work ethic and vast network of long-term relationships make him a valuable addition to our team.”
Said Kaplan, “I’m thrilled to join Bulls Bikes USA. The Bulls team has done an amazing job, and I’m excited to join them and help them grow their dealer network, the cornerstone of their business. The Specialty Bike/eBike Retailer and premium eBikes are a perfect combination, allowing riders of all ages to experience the thrill of getting on a high-quality pedal-assist bike and seeing where their imagination can take them. I want to thank Bulls for this opportunity and look forward to joining their team in 2024!”
Images courtesy Bulls Bikes USA
