Buffalo Groupe, LLC announced it acquired Sports Marketing Surveys USA and ActionWatch, providing quantitative and qualitative analysis in more than 100 sports.
Alongside Longitudes Group, which joined Buffalo Groupe in January 2021, Sports Marketing Surveys USA (SMS) and its ActionWatch subsidiary will merge complementary capabilities offering clients research, analysis and insights into consumer purchasing behavior in golf, tennis, running, surfing, and skateboarding.
“Buffalo Groupe is a marketing company built on a deep understanding of the golf and related audiences,” said Kyle Ragsdale, CEO, Buffalo Groupe. “SMS and ActionWatch bring decades of leading sports industry research and insights that will greatly expand Buffalo’s capabilities both in golf and to the broader outdoor and ‘escape’ categories. We are excited to welcome the SMS team to Buffalo.”
“We are impressed by Buffalo Groupe’s vision and look forward to joining their collection of companies,” said Keith Storey, president, Sports Marketing Surveys USA. “Their expertise will help us further develop our offering while staying true to our key strengths as a business. The ways in which America plays and exercises are constantly evolving, and arguably the nation has never been more active. We are excited for the future of the sports industry and excited to support that future as part of Buffalo Groupe.”
Sports Marketing Surveys USA will be known as Sports Marketing Surveys USA, a Buffalo Groupe Company. Its headquarters will remain in Jupiter, FL.
SMS USA will also continue collaborating with Sporting Insights, the new identity of Sports Marketing Surveys, Inc, headquartered in the UK, to offer global insights.
Buffalo Groupe, headquartered in Charleston, SC, comprises companies including Buffalo Agency, BGRM, 54 Brands, Longitudes Group, The First Call, and Moments Live. The company has offices in Washington, D.C., Charlotte, NC, Charleston, SC, Portland, OR, and Los Angeles, CA.
