Buff, Inc., known for its headwear, hired Peri Puckett as the company’s new director of sales. Puckett brings over 20 years of sales
and marketing experience in the sports and retail industry and has been
with several industry leaders, such as Any Mountain, Athleta, Spyder
Active Sports, and Paragon.

Buff said 2011 has been a banner year for Buff, Inc. and Puckett will help the company continue to fulfill its growth goals into 2012 and beyond.

Puckett officially joins the Buff, Inc. team Wednesday, December 7.

“This year has brought tremendous growth to the Buff, Inc. brand along with several key additions to our management team,” said Shirley Choi Brunetti, general manager and vice president, Buff, Inc. “Peri brings an impressive track record of helping active apparel brands gain stronger sales footing and I’m confident she will bring the same excellence to our brand.”

Puckett’s previous roles helped hone her expertise in identifying and predicting trends, assisting product development teams, and facilitating supply chain processes.

For her new post at Buff, Inc., Puckett will work closely with marketing manager, Cheryl Rebsamen, to help define the always-expanding product line and support marketing collateral efforts. Puckett will manage Buff, Inc.’s independent sales reps and travel the U.S. market territories in support of regional reps, calling on key accounts and helping generate new business. She will also manage distribution of the Buff, Inc. brand in the outdoor, bike, winter sports, fishing, hunting, and motorcycle channels, among others.

“The industry is taking notice of Buff, Inc.’s success across a number of sales channels and I couldn’t be happier to join a company with so much momentum,” Puckett said. “The opportunity to contribute to a brand whose markets so closely align with my past experiences and current passions is incredibly exciting.”

Puckett will be based out of the Santa Rosa, CA office.