With pride and a sense of renewed commitment, Buck Knives announces the promotion of Veronica Toporek-Cox to Vice President of Marketing. With a solid 14 years of experience in marketing and the outdoor industry, this is the second promotion for Toporek-Cox at Buck in the past two years.
Toporek-Cox has established herself as an indispensable part of the Buck
Knives team. Charged with the development and management of the Buck brand
through the implementation of a highly developed Marketing Strategic Plan,
Toporek-Cox has been able to identify and capitalize on opportunities within
existing markets, as well as to expand penetration in newer market segments.
Aiming at new target markets including women and younger people active in
outdoor pursuits, Toporek-Cox was an integral part of Buck Knives¹ 10
percent sales growth in 2002.
Fourth generation Buck Knives President CJ Buck said, ³With the
globalization of the knife market, competition has become fierce. The
strength of our brand is a crucial advantage, and Veronica has been
elemental in the growth of the Buck brand throughout all market segments,
especially with women¹s buyers².
Recognizing her tenacity, leadership, and marketing skills, the management
at Buck is proud have Veronica helping them achieve their sales goals and
challenges in the years to come.
