Buck Knives reported the promotions of Justin Baar to senior e-commerce and digital marketing manager and Katie Swanson to marketing communications manager.
In addition to overseeing Buck Knives’ e-commerce and digital marketing projects, Baar is responsible for implementing tactics that expand the company’s market share and product visibility, drive brand preferences and increase sales through its website, Amazon.com and other channels.
Previously, Baar was an Adjunct Professor at San Diego State University and has worked as a graphic designer. Buck Knives has employed Baar for seven years.
As marketing communications manager, Swanson will provide strategic oversight, execute the company’s marketing plans and deliverables for B2B trade channels, and drive brand awareness with retailers to increase market share. Swanson has been employed with Buck Knives for nearly three years. Previously, she was a digital design and marketing specialist for Block 22 Hotels and the ECHL Idaho Steelheads.
