Buck Knives, Inc. said Mark Reasoner had joined the company as vice president of sales. Most recently, he was VP of sales at American Outdoor Brands.
Reasoner will lead the company’s internal and external sales organization and independent rep groups serving more than 3,000 customers worldwide.
Reasoner has held executive-level sales positions at outdoor and sporting goods companies during his career. Prior to American Outdoor Brands, Reasoner held top sales roles with Drake Waterfowl, Eastman Outdoors and Pure Fishing.
“Mark Reasoner brings tremendous outdoor industry depth and experience to Buck Knives, as well as a long track record of success, and we’re very pleased to have him on the team,” said Lane Tobiassen, president of Buck Knives. “I have no doubt that Mark will drive our sales organization and company to new heights as we continue building on our 120-year legacy of great products and superior craftsmanship.”
Reasoner is based at the Buck Knives headquarters and factory in Post Falls, ID.
