BSN Sports and Under Armour entered into a partnership agreement with the Lima Central Catholic High School in Lima, OH, to provide uniforms and apparel through its co-sponsored Women of Will (WoW) program.
A press release noted that this is the first high school sponsorship program designed for a women’s athletic program, which begins this spring.
Benefits include custom WoW branded and apparel packages, fanwear platforms, athlete leadership opportunities, social media exposure, WoW awards, and branded designs through BSN Sports over the next three years.
“The Women of Will program was created in partnership with Under Armour to recognize the determination and ambition that female athletes bring to the playing field every day as they set new standards and blaze paths for women’s athletics programs. By leveraging our scale and unmatched partnerships with a global brand like Under Armour, we have an opportunity to enhance the experience of the Lima Central Catholic School Thunderbirds athletes, coaches and supporters through our extensive product selection, innovative team shop platforms, and dedicated service teams,” said BSN Sports’ WoW National Account Manager Tisha Hill.
