BSN Sports announced that that Jessica Hardy Meichtry, Olympic swimmer and 12-time World-Record holder, has joined the company as a brand ambassador for the Swim Division to enhance customer, vendor and other relationships and expand the company’s footprint in the fast-growing swim market.
Ben Connery, BSN Sports VP of Category Management and Youth Sales, responsible for growing Sports-specific and youth market sales, commented, “Jessica’s accomplishments in the pool are astounding – a two-time National High School Swimmer of the Year, a four-time NCAA Champion, close to 30 international medals including a Bronze and Gold Medal at the 2012 Olympic Games. She has done everything you can do in a swimming pool and we are thrilled to have her join our BSN family. She will play a major role as we continue to grow our footprint in the Swim space.”
Connery added, “Jessica is also high-energy and passionate about the sport – attributes she will harness to help lead the charge to create a series of Free Coaching Clinics around the country that really speak to our brand purpose – to help coaches save more time off the field, deck, or court, so they can impact more athletes’ lives. She will play a pivotal role in our Swim Division, and will also serve as a tremendous asset to BSN Sports’ aspirational Women’s Sports initiatives.”
“I am thrilled to join the BSN Sports team as we grow our swim category,” Mrs. Meichtry added. “I am inspired by the core mission of helping coaches spend more time with their athletes and less time worrying about logistics, and BSN Sports provides the ideal platform for me to inspire a new generation of swimmers, encourage the benefits of physical activity, and help as many people as possible.”
A division of Varsity Brands, BSN Sports markets and distributes its products to over 100,000 institutional and team Sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales.
