BSN Sports, formerly Sport Supply Group Inc., has entered an exclusive agreement with Mission Athletecare to market and distribute Court Grip to the team dealer and institutional markets.

Court Grip is an indoor court product developed to give athletes a safer and more dynamic on-court experience. Applied to the bottom of the shoe, Court Grip instantly and significantly enhances traction and reduces court slippage. Court Grip has been prominently endorsed by basketball stars Dwyane Wade, Steve Nash and Brandon Jennings, as well as legendary college coaches Jim Boeheim and Bill Self.

“The partnership between Mission and BSN SPORTS is a perfect fit, aligning the most revolutionary new basketball court traction product ever made – Court Grip – with the broad reach of our company's 2000 team dealers and hundreds of sales professionals nationwide,” said Kurt Hagen, Executive Vice President for BSN SPORTS. “We look forward to a long and prosperous relationship with Mission.”

“When building our business model, we knew that Team Sales could be a powerful channel for Mission,” said Mark French, inventor of Court Grip and President of the Mission Basketball division. “After a handful of meetings with the BSN SPORTS Management Team, it was evident that they are the premiere team sales distributor in the country. We are thrilled to bring Court Grip to thousands of Team Dealers, High Schools, and College programs through this partnership.”

Origins of Court Grip

Approved for play at high school, college and professional levels of the game, Court Grip is poised to revolutionize the game of basketball. The issue of court traction is widespread through all levels of play. Through a partnership with Pace University, Mission conducted an extensive national research survey with basketball players and coaches of all levels to assess the size and scope of the court traction issue and the desire for a product to address the need. The results were conclusive as 82% of basketball players considered court traction to be the number one issue impacting the game of basketball, and 90 percent of coaches felt court slippage is a safety concern for their players. Of players that tested Court Grip, 95% said it gave them much better traction than anything they have tried in the past.

Legendary college coach Jim Boeheim said, “Court Grip works better than anything we have tried for court traction. It is a revolutionary product.”

University of Kansas Coach Bill Self said, “If I was a High School Coach, I would keep a full supply of Court Grip because it could be the difference between winning and losing.”

In addition to Court Grip, BSN SPORTS is bringing the complete line of Mission Athletecare innovations to its customers. With the ever-growing need for athletes to protect, perform and recover, BSN SPORTS will distribute all of the Mission Athletecare products to its Institutional Channels. As the on-field provider to Major League Baseball and the on-court provider to the National Basketball Association, the Mission Athletecare product portfolio offers coaches and players at all levels, a wide range of high performance product innovations that solve problems unique to athletes. (Grip Care, Sun Care, Muscle Care, Anti-Chafe Care and Foot Care)