BSN Sports, a division of Varsity Brands, announced that Nancy Lieberman – basketball Hall of Famer, BIG3 Head Coach of Power, 2018 BIG 3 Champion and Coach of Year – has entered into a partnership with BSN Sports to help elevate girls’ sports by providing curated coaching resources, content and support.

Lieberman and BSN Sports are serving as equal and enthusiastic catalysts for this effort, as they both believe in the vital importance of nurturing and sustaining a positive impact in girls’ Sports in their home state of Texas. With this goal in mind, they will be working with the Texas Girls Coaches Association (TGCA) to identify the biggest challenges girls’ Sports coaches face today and develop solutions through coaching resources, clinics, and an online community.

Lieberman commented, “The challenge of the female athlete is something that BSN Sports has always understood, and they were certainly there for me in the 80’s – long before I had ‘made it’. Now, I am thrilled to partner with them to give back to a community that shaped me while helping to advance coaches and athletic directors in girls’ Sports. Working hand-in-glove with BSN Sports, I am confident that we will make a lasting and positive contribution, and I am eager to get to work.”

Lieberman, who possesses 25 years of coaching experience in the WNBA, NBA and now in the BIG3 League, will draw on her many years of breaking barriers and dealing with adversity to help address some of the biggest challenges women’s Sports coaches face today around mental health, increasing support and coaching resources. The partnership includes the following activities:

  • Lieberman will speak at the annual TGCA Summer Clinic, hosting a Girls’ Sports Coaches Summit and publishing coaching tips and resources articles over the next two years. Other events featuring Lieberman will be added over the coming months.
  • Lieberman and BSN Sports are creating compelling and actionable coaching content – blog posts, live workshops to videos and e-newsletters – centered around helping coaches navigate today’s many challenges – from managing player mental health, building confidence, fundraising and establishing a strong team vision. This highly-relevant content was developed after BSN Sports surveyed 13,000 TGCA coaches to identify the most pressing challenges coaches face today.

Sam Tipton, Executive Director of the Texas Girls Coaches Association, added, “BSN Sports has been an incredible advocate for girls’ Sports in Texas, and we look forward to cementing a long-term relationship to inspire, elevate and support girls’ Sports coaches together.”

To view all programs, partnerships, upcoming events and resources for women’s Sports at BSN Sports visit bsn Sports.com/ib/womens-programs.

The inaugural Girls’ Sports Coaches Summit will be held October 5th at BSN Sports’ headquarters featuring Lieberman with coaching workshops around fundraising, building player confidence and team chemistry, mental health and more. If you would like to attend this free Coaches Summit, sign-up at bsn Sports.com/ib/wcoachingsummit. For more general girls Sports information or to order gear, please contact our Women’s Sports Specialist, Kaitlyn Lucy at: klucy@bsn Sports.com or 972-499-8227.

BSN Sportsis the nation’s largest direct marketer and distributor of sporting goods to the school markets.