BSN Sports, a division of Varsity Brands, has partnered with Generation Esports as the uniform and apparel partner of its High School Esports League (HSEL).
Through the agreement, BSN Sports will provide preferred pricing on Esports products across its brand partner selection, including Nike, Under Armour, Puma, Logitech, Dream Seats, Gamer Advantage, and All-Pro Tactical Sports Bags, to outfit Esports teams at Generation Esports more than 5,000 affiliate schools. The partnership also provides custom championship rings through Herff Jones, also a division of Varsity Brands, a provider of graduation and educational products and services.
“We are always looking to support scholastic Esports. By partnering with an organization such as BSN Sports we can provide Esports programs with opportunities to bring high-quality spirit wear that levels up the credibility of school-based Esports and emphasize the many benefits these programs bring to their schools and communities,” said Jonathan Schrader, vice president, growth, Generation ESports. “We look forward to working with BSN Sports to continue showcasing how Esports can help increase student involvement making them more invested in their own success.”
The partnership starts with BSN and HSEL gifting 25 custom Puma Esports jerseys to one high school with an Esports program.
Ben Connery, vice president, sales, BSN Sports, said, “The most compelling statistic I’ve learned through our relationship with HSEL is that for roughly 80 percent of kids who join their Esports team, it is the first team they have been on in their high school experience. Our work centers around our mission to elevate the student experience, and Esports is an exciting platform to engage more kids and student-athletes in achieving that goal. Establishing Esports programs on campuses remains a challenge for athletic directors and administrators and through this partnership, BSN Sports is now positioned to seamlessly support our more than 20,000 high school customers in program start-up and introducing the fastest growing sport in America to their students.”
