BSN Sports continued its expansion within the team sports market with the announcement that it has acquired Sportline Team Sports based in Arvada, CO. Established in 1978, Sportline has served the local youth organization and school athletic market through its uniform, apparel and team gear lines.
Sportline owners Bill Beyerlein and Bela Marosy will join BSN Sports through this acquisition.
“We are excited to join BSN Sports along with our sales and support team and to be able to continue to bring local expertise and service to the greater Denver market with the expanded product and technology platform of BSN Sports. We are also excited that our existing Sportline office in Arvada, CO will continue as the new local sales office and showroom for BSN Sports’ customers.”
Terry Babilla, BSN Sports’ president, said, “We are thrilled to officially welcome the Sportline team to our BSN Sports family – a group of experienced professionals committed to the success of their local athletic communities. As a staple of the area team Sports landscape for over 40 years, Sportline shares our passion for creating incredible uniform, apparel and fanwear experiences for coaches, athletes and families. With this addition, BSN Sports is positioned to better service the growing Denver area organizations and teams with a strong local presence while enhancing the scope and scale of resources available to regional athletic programs.”
