BSN Sports, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, acquired Salt Lake City-based Academy Sports. Academy, serving team customers since 1991, is a leading distributor of team apparel and equipment in Utah.
“We are thrilled to welcome Academy Sports and their talented sales & support team to the BSN Sports family,” said Terry Babilla, president, BSN Sports. “Academy brings additional quality team sports professionals to our organization in Utah. Their culture of exceptional customer service and providing unique, custom solutions is a perfect fit with our 800-plus sales professionals nationwide. We anticipate a bright future together.”
Bruce Hagen, president, Academy Sports, said, “We at Academy Sports are excited about joining the BSN Sports Team. BSN Sports is a great company with amazing resources and people. We know this will be a huge benefit to our customers, whom we have always valued first.”
Babilla concluded, “With the addition of Academy Sports, we have added over 200 sales professionals in the last twelve months. We have recently added valuable teammates across the USA, including Washington, Texas, Kentucky, Maryland, Ohio, Utah and Idaho. We will continue to seek out partners that share our values and have a passion for building lifelong relationships with our customers.”
Photo courtesy Academy Sports
