BSN Sports, a division of Varsity Brands, announced that it has acquired Legacy Team Sales, based in Ocala, FL.
Founded in 1958 as an outdoor sporting goods store, Legacy Team Sales has grown into one of the largest distributors of team sports apparel and equipment in central Florida.
Terry Babilla, BSN Sports’ president, said, “Legacy and BSN Sports are ideal partners, as we are both rooted in a family business culture focused on creating positive moments and relationships with our communities and our customers. Moreover, from a business perspective, the McBride family has built a leading team business while offering a truly differentiated decoration service. We welcome the Legacy sales team to BSN Sports’ industry leading platform while the McBride family continues to grow their decoration business which will become a key partner to BSN.”
Seth and Megan McBride, Legacy’s president and vice president, respectively, added, “We are thrilled to have our sales team join the BSN Sports family and to allow us to focus on and grow our continuing decoration business. BSN provides new opportunities for our employees while enhancing the full scope of our customer offerings. This is particularly true with respect to our decoration business, which will now possess even greater potential even after 50 years of notable success. BSN Sports’ resources,
relationships and investments in customer service represent a great next chapter for all of us that were a part of Legacy.”
Babilla concluded, “With the addition of Legacy, we have now added over 275 sales professionals in the last twelve months, including valuable teammates in New York, Washington, Illinois, Missouri, Michigan, Colorado, Florida, Texas, Pennsylvania, New Jersey, Alabama, Georgia, Utah, Kentucky and, South Carolina. We will continue to seek out partners that share our values and have a passion for building lifelong customer relationships.”
Dallas-based BSN Sports is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN Sports markets and distributes its products to over 100,000 institutional and team Sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN Sports’ more than 2,000 employees have been helping elevate participation in team sports since 1972.
Photo courtesy Legacy Team Sales