Fenix Outdoor brands Primus and Brunton announced the promotion of Per Wååg to Global CEO of Primus AB and Brunton Outdoor, Inc., effective January 27.
Wååg previously served as GM of Brunton Outdoor, Inc., the U.S.-based manufacturer of outdoor navigation instruments since 1894 and the North American distributor of Primus, the Swedish outdoor equipment brand known for cooking products since 1892.
“Per has been with the brands for seven years, we all know him, and are excited to welcome and support him in his new role as Global CEO for the Primus and Brunton brands,” says Lars-Ola Brolinson, global director of brands for Primus and Brunton. “He is the perfect fit to lead these brands. Per’s strength as a structured leader will help drive our work ahead to meet the demanding future goals of these brands.”
Raised in Sweden, Primus’s global home, Wååg has more than 18 years of experience at global outdoor equipment brands focusing on research and development, product management and marketing and sales of technical hardgoods. Through his strategic approach to brand development, Wååg successfully positioned both brands for continued growth over the coming years. Wååg will lead Primus and Brunton’s global staff in his new role.
“Working with the global and North American teams, we continually look for opportunities to share our design and innovation process at Primus and Brunton, inspiring more people to cook and enjoy food in the outdoors and create memories in an authentic and relatable way,” said Wååg. “I am excited to continue growing with Primus and Brunton.”
Photo courtesy Brunton Outdoor
