Go to any networking event and one of the hot topics for retailers is going to be portable power. Both from an environmental standpoint (charging via solar or USB instead of using batteries) and the fact that we are ever-more connected in the backcountry, portable power is a growing market for good reason.
Brunton is one of a handful of outdoor equipment brands competing successfully in the space and this Fall is expanding its offerings. Erron Sorrenson, president of Brunton, told SGB, “We believe firmly that by delivering an ecosystem of products that are integrated and built for outdoor use, outdoor retailers carrying our products can thrive and break through the commoditization of the basic power banks out there.”
While its game-changing Hydrogen Reactor was a little slow to be adapted, the company is charging ahead (pun intended) with other unique products, including wearables with its Heatsync Collection. Built with a high level of technology and functionality, the new products stay true to Brunton’s mission “to keep people in the outdoors longer.” The new products will be available beginning in July 2015 at specialty outdoor retailers and online at brunton.com. Brunton will continue to build its portable power and powered accessory offerings with new products in its All Day, Heatsync and Resync collections, and will also introduce the Lightwave collection, a new series of rechargeable lanterns.
Brunton will make its return to the outdoor lighting category with the debut of Lightwave, a new series of technologically advanced lanterns designed to enhance the camping experience. The four models feature rechargeable lithium-ion batteries, USB connection ports to charge other personal electronics, and an IPX4 water-resistant design. The 1,600mAh Beam has a three-function light and one USB output capable of one smartphone charge. The Camp Rocker has the same functionality as the Beam with an integrated Bluetooth speaker system allowing users to share music around the campfire. The AXIS offers a larger capacity with a 10,000mAh battery and three USB output ports. The lighting system on the AXIS, controlled by an integrated Bluetooth system driven by Brunton’s B-SYNC app, features SOS and emergency lighting functions. Rounding out the series, the AMP combines functionalities from the Beam, Camp, Rocker and Axis with an ultra-bright 400-lumen light (on maximum brightness), a rechargeable 10,000mAh lithium-ion battery, and integrated Bluetooth controlled lighting and speaker systems. With an RGB colored LED lighting system and the ability to synchronize lights and sounds to music, the lantern has an infinite range of settings. The Axis and AMP open a new level of convenience, allowing camp lights to be controlled from a distance or from the tent.
Introduced in Summer 2014, the Brunton All Day pushed the limits of GoPro use extending the camera’s battery life to nearly four times the standard run time. Brunton will grow the collection to offer power solutions for GoPro use in both day and night (low light) settings.
The All Day 2.0 takes the original best selling product to the next level with a larger capacity 5,000mAh lithium-polymer battery. Combined with the camera’s on-board 1,100mAh battery, shooting time stretches to more than five times the normal run rate. The battery connects to the existing GoPro housing providing a tight seal to increase waterproof performance up to 40 meters.
Brunton will also debut the All Night, a similar 5,000mAh battery pack with an integrated 400 lumen Variable Cree LED lighting system. In addition to improved low light performance, the added lighting element combined with the 40-meter waterproof design allows camera usage in dark situations like diving. The All Night offers several settings: High, Low, Flood, and Spot. Both the All Day 2.0 and All Night feature Brunton’s patented secondary door with a USB charging port to charge smartphones and other small personal electronics. Both devices are also updated with a new design that is optimized to fit all camera models in the GoPro line, including the Hero, Hero 3+, Hero 4 Black and Hero 4 Silver. The batteries are also compatible with the Hero 3 model when using a case from the Hero 3+ or Hero 4 series.
Brunton will build on options in its HeatSync collection, providing a portable heating system to extend outdoor play time. In Fall 2015, the HeatSync Vital will be introduced in a larger size, the HeatSync Vital 3XL, and in an advanced high-performance model, the HeatSync Vital 2.0.
The HeatSync Vital 2.0 is designed for active use and features ergonomic, stretch-neoprene construction to provide a wider area of heat over the chest and kidneys. The device uses low profile, far-infrared carbon fiber heating elements to provide efficient heating and a slim fit between layers. Brunton will also add two HeatSync accessory items to protect the neck and extremities: the HeatSync Hood and HeatSync Glove Liner. It will also launch a redesigned version of the ReSync optimized to power the HeatSync line, featuring a 2.1amp USB output, a slim profile (1.5 cm in depth), and integrated solar panels for emergency charging. Offered in 3,000mAh and 6,000mAh capacities, the redesigned ReSync is built with the waterproof and shockproof standards Brunton is known for.
“The reception of the HeatSync and All Day product has been tremendous. Both products jumped immediately to our top 10. We have aimed to please outdoor consumers by delivering great products in power generation, storage and use, and these products do just that, ” Sorrenson said.