Brunswick Corp. reported a solid start to the 2023 boat show season, highlighting the “continued market momentum and showcasing of its ACES Innovation strategy.”
Brunswick kicked off 2023 at the Consumer Electronics Show (CES) in Las Vegas, where the company highlighted its ACES Innovation Strategy with the launch of new products, including its boat brand, Veer, and Mercury’s Avator electric engine.
CES set the stage for the winter boat show season in Europe and North America, where consumer boat shows in New York, Chicago and Toronto drew crowds while the Minneapolis Boat Show, the U.S. freshwater show, sold out, according to the NMMA.
Last week’s Dusseldorf Boat Show, the largest indoor boat show worldwide, drew nearly 240,000 attendees. During the event, Mercury Marine announced that it is now the outboard engine share leader in Europe and reported a “40 percent overall share of outboard engines” with close to “60 percent of all outboard engines over 150hp at the show.”
Sea Ray reported strong sales in Dusseldorf, “increasing units sold by 8 percent from the 2020 pre-pandemic show,” including launching its 210 SLX. Quicksilver and Bayliner introduced new products as both brands improved market share in Germany.
“While post-pandemic events are operating under different benchmarks, Brunswick and our brands saw very engaged consumers and excitement at shows around the world,” said Dave Foulkes, Brunswick Corporation CEO. “I’m thrilled at the level of success that our company has experienced over the first four weeks of the year and look forward to continuing that momentum as we move towards the Miami International Boat Show in mid-February.”
