Brunswick Corporation has acquired the assets of Valley-Dynamo, LP for $34.5 million from private investment firm Fenway Partners, Inc., and an individual investor, each of which had owned 50 percent of the company. Valley-Dynamo is a leading manufacturer of commercial and consumer pool, foosball and table hockey, particularly for the coin-operated and specialty retail sales channels.
“Brunswick is the leader in the commercial and home billiards market,” explained George W. Buckley, Brunswick Corporation chairman and chief executive officer. “Adding Valley-Dynamo, the leader in the coin-operated tables, to the Brunswick family provides us access to this attractive channel.”
“Valley-Dynamo enjoys huge brand equity in the markets it serves,” said John Stransky, president of Brunswick Billiards. “These brands include Tornado, the leading foosball table, Valley pool tables and Dynamo pool, foosball and air hockey tables. The products are widely known by both amateur and professional pool, foosball and table hockey enthusiasts. Through such market leaders, Brunswick can continue to offer its brand promise of quality, customer service and playability.”
“We also see a number of ways to bring into play Brunswick Billiards design and marketing expertise to expand sales of Valley-Dynamo products as well as to use our highly-successful global sourcing initiatives to improve operations and bring down costs,” added Stransky. Valley-Dynamo is based in the Fort Worth, Tex. area, and will become a division of Brunswick Billiards.
