BRP, Inc., the parent company of the Ski-Doo, Sea-Doo and Lynx power sports brands, has opened its Design & Innovation Center in Palm Bay, FL, continuing its regional expansion. The company said the center will contribute to design advancements for the marine industry.

“At BRP, innovation runs deep in our DNA, and we are passionate about delivering outstanding riding experiences to our customers all over the world,” said José Boisjoli, president and CEO of BRP, Inc. “Our Palm Bay site plays a pivotal role in our innovation journey, and, this is why, over the last few years, we have invested more than 15 million US $ in this facility.”

Over the past few years, BRP has also invested in its R&D and testing facilities in Palm Bay, FL, including acquiring land that offers access to “diverse playgrounds.”

“One of our greatest strengths as a company is the profound collaboration that exists between the design team and the engineering and product teams. The Palm Bay site is the perfect illustration of this synergy,” said Denys Lapointe, chief design officer of BRP, Inc. “By combining design and advanced concepts with R&D, we are able to explore new possibilities and create products that offer unique, innovative and exciting adventures for our riders.”

The company said Palm Bay, a multi-generational and family-oriented community close to the ocean, offers the perfect place for BRP’s 60 employees to create and design marine products and push the boundaries of technology for on-water and powersports products. BRP said the locale enables the teams to “stay on top of trends and identify emerging consumer needs and desires, as well as test products on the right playgrounds.”

On a global scale, BRP said it continually invests in R&D to build on its culture of innovation.

The Palm Bay Design & Innovation Center is one of BRP’s three design centers worldwide. In Palm Bay, the R&D team focuses on engineering jet propulsion systems and powerpacks and calibration and testing to demonstrate product performance and durability. It acts as an extension of the Laurent Beaudoin Design and Innovation Centre in Valcourt, Québec, the largest design center in Canada, where the team creates designs for BRP’s product lines and explores advanced vehicle concepts. The third center opened in 2023 in Sophia Antipolis in the south of France and focuses on advanced concepts for sustainable urban mobility.

Image courtesy Sea-Doo