W.L. Gore & Associates is collaborating with Brooks Sports, Inc. to create a range of new Gore-Tex running shoes for Fall 2011.
Gore will supply its Gore-Tex know-how to Brooks’ seasonal portfolio to enhance the comfort and protection performance of some of their most popular styles, the on- and off-road Adrenaline ASR and neutral Ghost.
“We look forward to a long and collaborative relationship with Brooks, playing off of each others’ strengths and best-in-class technologies to build Brooks footwear enhanced with the Gore-Tex brand,” said Matthew Schreiner, global product footwear specialist at Gore. “As runners look to enjoy both on- and off-road running, our mission is to enable the best running experience possible for runners of all styles and skill levels, no matter what ground conditions they encounter along the way.”
“Many of our customers have asked us for performance footwear that can keep their feet dry and comfortable in even the soggiest conditions,” said Andre Kriwet, director of global footwear management for Brooks. “That's why we're excited to bring GORE-TEX® technology into two of our top-selling shoes. The durable membrane is waterproof from the outside yet allows perspiration vapor to escape from the inside for optimal performance on-the-go.”
