The MWW Group announced its MWW/Savitt division has been hired by Brooks Sports Inc. MWW/Savitt will leverage its extensive public relations and brand building savvy to create greater consumer awareness and corporate visibility of Brooks Sports through targeted media outreach programs.
“This is a strong win for our MWW/Savitt division and it reinforces MWW’s position in the industry for having one of the best consumer practices,” said Michael W. Kempner, president and CEO of The MWW Group. “We are proud to represent some of the top consumer brands in the nation and excited to add Brooks as one of our key partners.”
Brooks Sports designs and markets a line of performance footwear and apparel in more than 80 countries worldwide. Headquartered in Bothell, Washington, Brooks is a company focused on creating high-performance gear that keeps people running longer, farther and faster.
“MWW has a great reputation for strategic corporate and consumer positioning and media relations,” said Jim Weber, Brooks Sports CEO. “We have aggressive goals for 2003 and look forward to partnering with the Company’s MWW/Savitt division.”
“Brooks Sports has all of the key components to be a leader and innovator in the running shoe and apparel market-a clear vision for their business model and a strong management team,” said Kathy Savitt, president of MWW/Savitt. “There is tremendous opportunity for Brooks Sports to build on its reputation on the consumer front, and we look forward to helping the Company reach its immediate and long-term goals.”