Brooks Running set an all-time quarterly high in revenue for the second consecutive quarter, achieving double-digit growth or better in every region and channel and expanding global revenue 19 percent year over year. The brand, owned by Berkshire Hathaway, didn’t provide sales figures.
By region, Brooks saw 13 percent year-over-year revenue growth in North America, led by performance in wholesale footwear and gains across both the U.S. and Canadian markets. Europe, Middle East, and Africa (EMEA) revenue grew 44 percent, marking the highest revenue quarter ever for the region. Asia Pacific and Latin America (APLA) saw 55 percent year-over-year revenue growth with China and Korea contributing 80 percent and 218 percent, respectively.
Brooks noted the U.S. run specialty market remains health overall, pointing to Circana data showing that performance running footwear market in the U.S. grew 9 percent in Q2, driven by premium (priced $100+) running footwear growing 16 percent.
Brooks said its own results outpaced this market growth in the U.S. with the brand holding three of the top six performance footwear styles sold at U.S. retail in Q2. Brooks also gained market share in Germany and France in Q2, outpacing total market growth in each country for adult performance running footwear based on data from Circana. In Germany specifically, Brooks secured the No. 1 spot in adult performance running footwear priced €90+.
“Brooks continues to execute at a very high level, delivering outstanding value to our customers while adapting to a dynamic business environment,” said Dan Sheridan, Brooks Running’s CEO. “Our innovative product pipeline, the strength of our global business model, and our authentic touchpoints with consumers are a testament to our team’s customer-first approach. I remain incredibly excited for Brooks’ opportunity to win the trust and hearts of even more runners and active people in this highly competitive market.”
Brooks said it launched eight footwear styles in Q2 2025, contributing to 28 percent unit growth in new footwear styles. The Glycerin super franchise led global revenue growth for the quarter, up 27 percent year over year with Ghost and Ghost Max delivering a 16 percent and 82 percent increase, respectively. In EMEA, all core performance styles delivered double-digit growth, led by the Glycerin super franchise up 50 percent and Adrenaline GTS up 33 percent. And in APLA, Brooks’ premium products drove much of the growth underpinned by a 150 percent lift in sales of the Hyperion family year over year.
Through its new relationship with runDisney, Brooks unveiled a collection of Disney-themed performance running shoes at the runDisney Springtime Surprise Weekend in April. The Ghost Max 2 Mickey Mouse and Ghost Max 2 Minnie Mouse styles headlined the popular collection both at the event and online. Brooks said the initial allotment of the full footwear assortment sold out in 12 hours on brooksrunning.com while a second wave generated records for hourly e-commerce revenue and conversion rate for the brand.
Brooks also during the quarter showcased three new styles within the brand’s lifestyle footwear collection styles during its second appearance at Paris Fashion Week in June.
In addition to the Brooks Running brand, BRK also owns Align Shoe, B.Ø.C., Børn Shoes, Carolina Shoe, Chippewa Boots, Comfortiva, Corcoran Footwear, Dexter Bowling, Double-H Boots, EuroSoft Footwear, Justin Boots, Kork-Ease, Korks, Matterhorn Footwear, Nocona Boots, Nurse Mates, Shoeline.com, Söfft Shoe, Softspots, Super Shoes, and Tony Lama brands under the BH Shoe Holdings, Inc. subsidiary to Berkshire Hathaway.
Photo courtesy Brooks Running
