Brooks-Range Mountaineering Equipment Co., manufacturer of backcountry and outdoor equipment is unveiling an all-new trade show booth design at Outdoor Retailer Jan. 21, 2015. The company has also refreshed its logo for 2015 with a new sleek, timeless design.
These new assets build on Brooks-Range’s marketing goals and create a new modern look and feel that is more reflective of the brand and its position as a leading manufacturer in the outdoor industry.
“I am excited about the evolution of the Brooks-Range brand,” said Matt Brooks, Founder of Brooks-Range. “With a continued investment in marketing, we are confident about increased brand awareness among outdoor consumers.”
The new company logo underscores Brooks-Range’s progression from creating gear for professional mountain guides to providing the same quality product for the general consumer. It reflects Brooks-Range’s “less is more” approach to design, and the company’s mission to manufacture high quality gear designed to last in terms of both durability and style.
Brooks-Range’s expanded 2015 offerings will feature the updated logo on the chest or hemline. The new apparel line includes the highly anticipated Hybrid Wool Jacket, Armor Jacket and Pants featuring Polartec NeoShell, the Down Sweater featuring DownTek, the women’s Swift Hoody, and all-new wool t-shirts.
“As Brooks-Range continues to advance our product selection, we are improving how we showcase our product as well,” said Jeff Blakely, General Manager of Brooks-Range. “Our new tradeshow booth and logo are simple, sleek, modern and high quality, and reflect the design concepts that we use on all our products.”
Visit the new Brooks-Range booth and see the 2015 product line at Outdoor Retailer Winter Market booth #8050.
Brooks-Range's selection of backcountry and outdoor equipment, gear, apparel and tools is tested and trusted by their team of ambassadors comprised of the world’s top mountaineering, avalanche and outdoor experts. Mainly produced in the USA, Brooks-Range can be found at outdoor retail shops nationwide and online at www.brooks-range.com.
