Britney Spears has designed her first ever limited edition collection of apparel and
accessories for junior lifestyle brand, Candie's available only at
The limited edition collection of day and evening looks, handbags and jewelry, titled “Britney for Candie's,” will be available at Kohl's and www.kohls.com starting July 1st.
Spears said, “I was so excited when Candie's asked me to design my very own clothing collection. Designing was a really fun, new way for me to express my creativity and I really wanted to create something by me for my fans. I hope you guys love it.”
The national marketing campaign includes television commercial, print ads, outdoor, online as well as being integrated into Kohl's back-to-school marketing initiatives.