Brine Corp named Jenny Riitano Levy as the brand manager for Women's Lacrosse and Field Hockey. In this role, Levy will oversee the brand development and marketing of both the women's lacrosse and field hockey lines. She reports directly to Brine's General Manager, Dale Kohler.
Levy is a 1997 graduate of Babson College, where she was a member of the womens lacrosse team. In 2000, Levy returned to her high school alma mater Albany Academy as the head coach of the girls varsity team, where she continued in that role until 2005. Also in 2000, lacrosse industry veteran Jim Muhlfelder hired Jenny to build a womens lacrosse line at deBeer lacrosse. During her tenure at deBeer, she also served as the Director of Marketing and most recently as the Director of New Business Development. From 2004-2006, Jenny was the Lacrosse Industry Council President where she reorganized the council.
“We are thrilled to have Jenny join the team here at Brine,” said Kohler. “She brings a wealth of experience and knowledge from the perspective of a player, coach and leading marketer within the women's lacrosse market to Brine. Her passion and hard work will continue to drive the Brine women's lacrosse and field hockey lines to the top.”