The SportsOneSource Group has expanded its senior
management team with the addition of Bill Bratton as
vice president of business development and will oversee
all product and advertising sales, business development,
and strategic partnership opportunities for the rapidly
expanding company. Mr. Bratton was most recently VP
of sales for Ellesse USA.

“This position required a unique type of executive,” said
James Hartford, president & CEO of The SportsOneSource Group. “Bill has that unique combination of
strong sales management and training skills, broad industry
relationships, and a deep understanding of how
information can be utilized to improve and enhance
business performance. He was the perfect fit”
Mr. Bratton brings 20 years of sporting goods industry
sales and management experience with brands such as
adidas, Reebok, Danskin, Fila, and Ellesse.