BrandBlack has made its mark on the men’s performance sportswear category with a unique edge that marries form with function, allowing wearers to “Look Good Winning.”
Washington Redskins wide receiver DeSean Jackson was recently signed to be the face of BrandBlack’s training apparel and footwear. Jackson, a three-time NFL Pro Bowler, joins Clippers’ player Jamal Crawford as a team BrandBlack rep.
“I’m very excited to be a part of the BrandBlack family. Their products are a true crossover of cutting edge street style and high performance sportswear,” said Jackson.
“This isn’t your average brand…”
Jackson told media that he was drawn to BrandBlack for its stand-out product innovations. “This isn’t your average brand,” he said, calling BrandBlack a “forward-thinking company.”
The brand made the connection between Jackson’s athletic ability and his personal swagger, seeing him as a perfect representation of the melding of its two core beliefs. “Our mantra is ‘look good winning’,” said BrandBlack Founder and Lead Footwear Designer David Raysse. “And we can’t wait to present the DJX footwear and apparel collections releasing in 2016.”
Raysse designed the “DJX” speed cleat that Jackson will be playing in this season with the Washington Redskins. The “DJX” was inspired by, and designed for DeSean’s speed and quickness off the line.
“It’s a mid-cut speed cleat, something no one has done before. We created a very strong yet light-weight cleat that allows DeSean to explode off the line and make extreme lateral cuts without losing a step,” said Raysse.
BrandBlack pays keen attention to performance-use, making functionality a key. However, aesthetics follows close at the heel. The brand hopes that the end result will resonate with today’s athletes and recreational players.
BrandBlack apparel and footwear is available at select retailers including Need Supply, Revolve Clothing, Bodega, Blends, Sneakersnstuff, Selfridges, Storm Copenhagen, Footpatrol Equinox, Footaction Champs and Finish Line.