Branches, LLC, the maker of canoe, kayak and stand-up paddles, appointed Jake Wisse to the position of national sales manager for its paddlesports products.
Wisse has been in sales leadership positions within the outdoor industry since 1998. He began his career with Straus Knitting Mills in outdoor apparel. Wisse joined Branches for the first time as sales and marketing manager is 2001, a time of solid growth for the company. His latest position has been as national sales manager for Stohlquist WaterWare, a division of Aqua Lung America. Wisse’s college degree is in communications and marketing with a minor in theater.
“Branches is pleased to welcome Jake back onboard to our business,” Ed Vater, Branches president. “He brings us a wealth of paddlesports experience, a strong set of existing dealer relationships and a ready appreciation of our market’s trends and key players. We know that Jake is eager to be running the rivers with us again as soon as the latest snow melts.”
Branches, LLC is located in Northwestern Wisconsin and is privately-held.