Boxercraft, Inc. promoted Ryan Prowell to director of licensed products. He will oversee the management, marketing, and strategic vision of Boxercraft's licensing program including over 500 collegiate institutions, Minor League Baseball, Churchill Down's, GRITS, and Elvis Presley to name a few. During his two year tenure, Boxercraft's licensed business has grown 29 percent.
“With Ryan's knowledge of the industry, along with his dedication and strong work-ethic, this was a positive move forward for Boxercraft,” said the CEO of Boxercraft, Shelley Foland. “We look forward to Ryan's continued success along with further expansion of Boxercraft's licensed product line.”
Prowell has over 12 years of experience in the collegiate license industry having held the position of Director of Partner Services with the Collegiate Licensing Company. During his time at CLC, Prowell managed client relations, marketing, and brand oversight for more than 60 client institutions.
Tod Rastello, Boxercraft's VP of Sales, explained “Ryan is a valuable member of our team and has positive, measurable results throughout his tenure. We are pleased to make this announcement and look forward to continued growth in this category. We couldn't be happier for Ryan and the Boxercraft team.”
Prowell received his B.S. and M.S. in Sport Management from the University of Tennessee. While attending the University of Tennessee, Ryan served as a student assistant for Sports Information, Marketing, Event Management and Ticket Office. Ryan is a member of ICLA (International Collegiate Licensing Association) where he served as a mentor in 2014.
Boxercraft's apparel is sold to colleges, universities and teams. Founded in 1985, Boxercraft is recognized as the first company to capitalize on the trend of flannel boxers and bottoms as outerwear among college students.
