Partnership aligns leading archery brands and creates broad industry product and service offering.
BOWTECH, a leading archery products manufacturer, announced today that it has acquired Excalibur Crossbow, Inc., a leading crossbow manufacturer.
Excalibur’s expertise, quality and innovation in crossbows and archery accessories segments align with BOWTECH’s leadership position in the compound bow category. The strategic acquisition allows BOWTECH to provide the industry’s broadest assortment of high quality brands and products to customers.
“BOWTECH brings the most innovative design and technology to the compound bow category. Excalibur shares these values and their crossbows are the finest on the market. Excalibur is a perfect addition to our company’s product and brand portfolio,” says Ron Johnson, CEO of BOWTECH.
“By bringing these companies together we will be better positioned to offer our customer and consumers more comprehensive and innovative archery product solutions and services,” he adds. “We plan to continue operating both companies while sharing and leveraging our significant expertise, industry know-how, and talented employees.”
“We could not have asked for a better partner to assist us in taking the Excalibur products and brand to the next level,” says Excalibur Crossbow President Rob Dykeman “BOWTECH’s commitment to innovation and meeting consumer needs aligns with the vision we have always had for Excalibur. Both companies share very strong reputations and positions in the market, and combining both companies will be a great benefit to both product lines and brands going forward. Excalibur is very excited about the future possibilities.”
