The Boulder Outdoor Specialty Group, a collection of six cornerstone outdoor industry brands, has added Andy Russell to its inside team of territory sales managers.
As the Southwest territory sales manager, Russell will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Based in Bishop, CA, he will be tasked with assisting current BOSG clients and opening new accounts in California, Arizona, Nevada and Hawaii.
As an employee and member of the BOSG team, Russell will take an active roll in contributing to the companies overall strategic initiatives, assisting with product development and innovation, and enhancing the Boulder Groups overall performance.
An independent sales representative for Sierra Designs before his current position with the BOSG, Russell got his start selling outdoor equipment as a rep with The North Face.
