The Boulder Outdoor Specialty Group, a collection of six outdoor industry brands, has added John Horsnell to its inside team of territory managers.
As a Midwest territory sales manager, John will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Working out of his office in Madison, WI, John will be tasked with assisting current clients and opening new accounts in ND, SD, MN, IA, WI, IL, IN, MI, OH, KY.
“As a member of our dedicated team of territory managers, John will have the tools, motivation, and brand knowledge to provide an exceptional level of support and service to his accounts,” said Kenny Ballard, president of the BOSG. “Johns extensive sales experience will truly be an asset to our family of brands and our sales team. Were excited to have him on board.”
As an employee and member of the BOSG team, John will take an active roll contributing to the companies overall strategic initiatives, assisting with product development and innovation, and enhancing the Boulder Groups overall performance.
With an extensive sales history and years of experience working in outdoor retail and with industry rep group BP Associates out of St. Paul, MN, John brings a deep knowledge of the outdoor industry and the specific needs of his Midwest territory to his new position with the BOSG.
