Royal Robbins has hired Erika Borges as its new marketing manager. Erika brings to Royal Robbins more than 12 years of marketing and advertising experience, working with major national and international brands. As marketing manager, Borges will be responsible for managing all of Royal Robbins’ marketing efforts including advertising, public relations and special events.

Prior to joining the Royal Robbins team, Borges was the manager of corporate merchandising and advertising at Safeway Inc. in Pleasanton, Calif. where she was in charge of executing promotions, events and sweepstakes for the grocery chain. She has also worked for Graphics Atlanta, Walt Disney Company, Interscope Records and the Santa Cruz City Attorney’s office.

“We are excited to welcome Erika to the Royal Robbins family. Her strong B2C marketing background will be a great asset to Royal Robbins as we work to increase brand awareness among consumers while driving traffic into our retail partners,” said Francisco Morales, president of Royal Robbins. “Additionally, she is a great multi-tasker, which is evident in the fact that she also has four-month-old triplet boys at home!”