Andy Dunn, the founder of Bonobos, will join WHP Global in an advisory role for the newly acquired Bonobos brand. WHP acquired the brand from Walmart in mid-April.
Dunn co-founded Bonobos in 2007 and was the founding CEO for its first ten years, pioneering the digitally native brand movement. His appointment as brand advisor follows the joint acquisition of Bonobos by WHP Global and fashion apparel retailer, Express, Inc.
Dunn and WHP Global will work with EXPR CEO Tim Baxter, Bonobos president John Hutchison, and the Bonobos team to drive the brand’s future.
“Getting back into the mix at Bonobos is a magical, full-circle moment,” said Dunn. “Yehuda, Tim and the WHP Global and EXPR teams are wonderful people and will be exceptional brand stewards. In partnership with John and the strong leadership team at Bonobos, we’re going to do great things on behalf of current and future Bonobos customers.”
Bonobos pioneered e-commerce as a scalable platform for an American brand while introducing Guideshop locations that served as the brand’s experiential store model. Bonobos continues to lead the digitally native menswear category.
“The future of the Bonobos brand is incredibly exciting as we welcome back Andy Dunn and focus on activating the brand’s potential by leveraging the combined platforms of WHP Global and EXPR,” said Yehuda Shmidman, CEO and Chairman of WHP Global. “With Andy Dunn’s extensive expertise and unwavering passion for the brand, we are confident that he will play a vital role in guiding the Bonobos brand through its next phase of growth.”
