Bombas promoted Jason LaRose, president and former Under Armour executive, to CEO. Bombas Co-founder David Heath becomes executive chair.
LaRose worked at Under Armour from June 2013 to May 2019, holding roles that included president, North America; chief revenue officer, Digital; and SVP Global E-commerce. He went on to become CEO of Equinox Media before joining Bombas as president in July 2024.
According to CNBC, Bombas’ sales increased 22 percent year-over-year through April, driven by a 17 percent rise in its core sock category and strength in the newer footwear category. Bombas also makes underwear, bras and t-shirts.
LaRose is responsible for expanding Bombas beyond direct-to-consumer, with only 7 percent of revenues currently coming from wholesale. Accounts include Nordstrom, Scheels and Dick’s Sporting Goods. Bombas is also expected to explore brick-and-mortar stores.
David Heath said in a LinkedIn post, “When Randy Goldberg, Aaron Wolk, Andrew Heath, and I started Bombas over a decade ago, we never imagined it would grow to the company we are today — known for creating best-in-class products and making a meaningful impact on our communities. We are incredibly proud to have built a company with over $2bn+ in lifetime sales and having donated over 150 million items to those facing housing insecurity.
“There is so much on the horizon for Bombas, with growth across the products we offer, where our customers can find us, and, most importantly, within our impact — the work is far from done.
“As we enter this exciting next chapter, I’m confident that fresh leadership will bring the strategic vision and expertise needed to guide us. With that in mind, I’ve made the decision to transition into the role of Executive Chairman and proudly welcome Jason LaRose as our new CEO.”
He added, “Being the CEO of this company for the last 12+ years has been one of the greatest honors of my life. I am incredibly proud of what we have achieved, and I am excited to continue working closely with Jason, our executive team, and our full company of dedicated employees who make this place so special. Together, we’ve built something truly unique, and I’m confident the best is yet to come.”
Images courtesy Bombas
