Alpine inspired outerwear, clothing and gear brand Bogner has opened flagship stores in New York City and Los Angeles. The Germany-based so-called “Ath-Luxury” brand that claims to effortlessly transition from the slopes to the city and beyond said it is building on the “resounding success” of its short-term and pop-up locations on both coasts.

The stores officially opened their doors in November 2023.

“Bogner has strategically determined that the U.S. represents a key growth opportunity, accounting for approximately 25 percent of the company’s revenue,” the company said in a press release. “This bold expansion reflects Bogner’s commitment to bolstering its sales and influence within the local market, while solidifying its status as a leading lifestyle brand worldwide.”

The Madison Avenue location, located just north of the corner of East 65th Street in NYC, spans 3,400 square feet and draws inspiration from a modern chalet, embracing a subdued color palette and natural materials to create a fitting backdrop for Bogner’s collections.

The 2,500 square feet space on the Sunset Strip in LA is a sleek and modern tribute to the city’s architectural style, with simplicity at the core of the design. A striking central element, known as The POD, coated in black lacquer houses the inner workings of the store and mirrors its surroundings, with a windowed wall offering views of La Cienega Boulevard.

“This exciting milestone underscores our unwavering commitment to the U.S. market, even amidst the prevailing trend of brick and mortar stores closing,” said Linda Ashman, EVP, Bogner of America. “It is a testament to our belief in the power of physical retail and our dedication to providing an exceptional in-person experience for our customers. We are confident that these new spaces will not only captivate and inspire, but also reaffirm our brand’s enduring presence in the hearts of our valued U.S. customers.”