Body Glove, the California-based watersports brand, plans to strengthen and expand its global reach in partnership with Itochu Fashion System (IFS).

Founded in 1953 by Bill and Bob Meistrell, Body Glove is one of the first dive and surf brands to design a wetsuit. By partnering with IFS, Body Glove looks to build momentum in Japan leading up to the Tokyo Summer Olympics when Body Glove athlete Tatiana Weston-Webb, ranked the sixth-best women’s surfer in the world, when she competes in surfing’s Olympic debut.   

IFS, founded in 1971, holds rights for licensees such as Prince and Air Walk. The new partnership will execute on Body Glove’s vision to break into the region and build on the foundation of  IFS’ 30-year presence in the region. IFS will work with Body Glove’s existing licensees to secure new agreements for business opportunities with key retailers. 

“Body Glove has experienced enormous growth over the past several years, and despite the economic slowdown resulting from COVID-19, 2020 has remained strong as consumer shopping patterns have shifted. Body Glove has been in Japan for three decades and the region is a significant priority for the brand. As a country that loves the outdoors, active living and water sports, we see incredible growth potential in the partnership with IFS,” says Peter Maule, Global SVP of Body Glove. “We have long-standing licensee partnerships that are a cornerstone for our business that will continue. IFS will be instrumental in helping these partners expand their business as well as developing new and relevant categories for the brand.” 

With over 70 product categories, Body Glove is also recognized for its inflatable SUPs and kayaks, soft top surfboards, PFDs, aquatics and swimwear. The brand is currently sold in 108 countries. Body Glove is looking to IFS to fast-track the brand’s launch in retail shops  with potential growth in Japan.

“COVID-19 has immensely changed the surrounding environment of our daily lives and our business, however, we strongly believe that challenging times bring opportunity. With Body Glove’s great partnership, we will drive forward a new approach to brand business by adapting to the new market requirements after COVID-19” said Takaaki Komatani, President of Itochu fashion system co., ltd. 

Photo courtesy Body Glove