Body Fit Training (BFT), a global boutique fitness brand owned by Xponential Fitness, will debut its first Scandinavian studio in the Majorstuen neighborhood of Oslo, Norway this month.
The Oslo studio reportedly marks the beginning of BFT’s expansion into Scandinavia, which will be followed by locations in Stockholm and Copenhagen over the next year.
The company reported that Tage Flugeim, a seasoned fitness operator who launched his gym and brought Barry’s Bootcamp to the country 15 years ago, is reported to be behind the international expansion into Scandinavia. BFT is the first Xponential brand introduced to the Scandinavian market.
“Scandinavians are going to love the community-based, science-backed and inclusive workouts offered by BFT,” said Flugeim. “There is so much untapped potential for the fitness scene in Scandinavia, and we’re confident that BFT will take the country by storm with this Oslo studio and many more to follow.”
BFT International said the Oslo debut continues the brand’s growth in Europe, following the recently opened studios in London, Glasgow and Barcelona.
“With over 300 studios worldwide, there is a growing global demand for BFT and its strength and conditioning programming outside its well-established APAC markets, specifically in Europe and the United States,” the company said in a media release.
The company has 50 studios in the U.S., with plans to open a new studio in California and New Jersey this month.
“We are so thrilled for Tage and his team to open their first location and plant the BFT flag in the Scandinavian market,” said Rich Burnet, co-CEO of BFT International. “We know the team has worked tirelessly to establish BFT’s presence in Norway, and we’re excited to see them bring our strength and conditioning programming, approach and brand experience to many communities.”
Founded in 2017 in Melbourne, Australia, by fitness industry veteran Cameron Falloon, BFT offers members a 50-minute group strength and functional training program across 14 workouts.
Image courtesy Body Fit Training/BFT International/Xponential Fitness
